1. Tell us a little about yourself and how did Antonin B. Came about?
My name is Kendy and I was born on the beautiful island of Guadeloupe (a French island in the Caribbean). I spent most of my life there. At 17, I left all that nature to go to Los Angeles for a few years. Now I live in Paris.
I have been in the hair industry for a little over 10 years and I have had different titles along the way. I started as a model for hair shows. Then I left the catwalk and worked backstage. Later, I started a website: with trends, products, etc. Once, I was working on an article about natural hair treatments (which to me at the time meant juices, pureed avocado or eggs). When I did the research, I discovered a whole world I had no idea about. There were actually products available that were made with natural ingredients.
It sounds silly now, but it was a shock to me. I had left my island with the belief that once in the city, all access to nature was just cut off. When I realized how wrong I was, I had to do something. So I did a lot of research: the scary toxic stuff, the properties of plants, clays and oils, etc.
However, months turned to years and learning was not enough, I had to do more. I wanted to go further than the products I had found out about. I wanted to build a bridge between my culture where everything is nature and my passion for hair.
Three years ago, I decided I would create something of my own that would be the perfect combination of the power of nature and the demand for quality in the salon or backstage at a show. That is when Antonin .B was born: a brand based on nature, quality, ethics and that Parisian chic.
2. Tell us a little about your ingredient selections.
The ingredients come from 3 corners of the world: Europe, Africa and the Americas (creating a true Creole identity just like mine).
First, all ingredients must be natural: either pure or extracted from a natural source through a clean process. When there is a choice between two oils, we pick the organic one. When we can support a cause, we do so. We do not test ingredients on animals and we do not harvest endangered species.
Also, we want to use premium, high quality ingredients. And because we want a line that is both clean and professional, we love to work with innovative green chemistry that is non-toxic and non-polluting.
3. Where are your products manufactured and any specific reason why?
The products are made in France. I live in Paris and I am in love with the city.
Of course it is more costly to do it locally but it is important for me.
4. What are some common mistake(s) people make when it comes to haircare?
There are two big mistakes I hear all the time. The number one is “just not doing anything”. It is much more common than you would think. Some people are frustrated with their hair but they do not invest any time or effort to make it better. So then it becomes that embarrassing thing they do not want to deal with; and it becomes a vicious circle.
I tell them, when you take care of your skin, just take a couple more minutes and put a little something in your hair. You do not have to style it if you do not want to. Just keep it healthy.
The second one is shampooing too much. It usually dries out the hair, unless the shampoo is very mild. No one really needs the suds. Here are a few tips.
– Clays can purify the hair and scalp (bentonite and rhassoul are great for that).
– Once in a while, a very light weight conditioner can replace a shampoo (especially with thick or curly hair).
– If you go to the gym every day, you do not have to shampoo every day. You can simply rinse the sweat off your hair before it is completely dry. You will not be dirty. I promise.
5. Any favorite haircare brand/products that you can’t live without?
I am a curly girl. My hair is naturally very dry. I need my homemade leave in conditioner and of course, I use my own line (especially the Serum).
6. What is special about the Serum in this month’s box?
The Serum in this edition of the Glowing Beets box supports villagers in Burkina Faso. They plant the desert date tree around their villages at the edge of the Sahel. This forms a natural barrier that keeps the desert from moving into their homes and destroying their villages. It also gives them a livelihood. That way, the young do not have to leave to find work and the children do not have to walk for hours to go to school. Two schools have been built thanks to that project and it is not over. 🙂